Do they know it’s Christmas time?

In an effort to get consumers in a shopping spree before the holiday season, companies go out their way to make sure that you’ve made up your mind about what product to buy months in advance. This pre-holiday period has been dubbed Sepoctonocembre. Although it’s good for the economy, as a consumer I have always been appaled by this sort of slave-like mass consumption (click-whirr). Luckily I can look at it from a marketing perspective now.
One of the biggest Sepoctonocembre battles this year undoubtedly takes place in the gaming industry, where Microsoft, Sony and Nintendo all launch their new product. Interestingly, a new factor is taken into the equation: whether or not you own a High Definition TV. If not, you’re better of with Nintendo’s Wii. Or, if you’re really screwed, your kids want to have the Microsoft’s Xbox 360 or Sony’s Playstation 3 and you have to buy a new TV as well.